Global Alliance for Mass Entrepreneurship (GAME)

GAME (Global Alliance for Mass Entrepreneurship), the holding name of Junior Achievement India Services (JAIS), intends to unlock the potential of mass entrepreneurship in India. GAME started as a backbone organisation that aligns the ecosystem and mobilises action to address systemic challenges to job creation in India. GAME intends to bring together a cross-section of alliances, partners, funders, and other players in the ecosystem who can help inspire an entrepreneurial movement across the country.

GAME’s two major programmes are place-based intervention (working in a district amplifying mass entrepreneurship) and women entrepreneurship growth through access to markets.

This initiative aims to create a thriving entrepreneurial ecosystem by uniting stakeholders to foster growth for new and existing entrepreneurs. The objective is to support for digital enablement, training, and capacity building of 10 women collectives (a membership of about 10,000 women) engaged in agriculture and other nature-based, climate-resilient production value chains around business planning, digital marketing platforms, product understanding, and renewable energy access.